Whether you’re just starting out, or you’ve been in business for a number of years, there’s a very good chance that one of the major factors hindering your business’s growth is sourcing new clients.

When it comes to generating leads, there are so many ways to get them. From asking existing clients for referrals to ads in local media, attending business networking meetings and creating referral relationships with complementary professionals the list goes on and on. The problem becomes which opportunities to pursue? They each have their own pros and cons, and require a different skill set. Do you target on channel or spread yourself across many.

While all of these methods work, there is a better way. Advertising via Google Adwords allows you to directly target users specifically looking for your services. It doesn’t require the fostering of difficult referral relationships, or early mornings where you have to network and be all smiles before you get your caffeine hit and most importantly the leads are somewhat warm i.e. the clients are already thinking about and looking for the services you provide before they get in touch.

Adwords certainly isn’t without it’s complexities and despite what some people will tell you it isn’t set and forget. That said, it’s certainly well worth the effort if you’re looking to grow your business cost effectively. To help you get your head around why Adwords is tight for your business we want to share some statistics with you:

  • Consumers exposed to display ads are, on average, 155% more likely to search for brand- and segment-specific terms. (Google Content Network)
    What does this tell us. It tell us that consumers who are responding to ads are already searching specifically for your business or one of the services that you offer. This means that they are warm leads, open and responsive to your services.
  • 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused. (Google Research)
    Adwords is the most effective and efficient (time and cost) way to get found on line. It saves huge costs and time spent on SEO which can be lost the minute search algorithms change. Adwords is by far the best way to get yourself at the top of page one in the google search.
  • The top 3 paid ad spots get 41% of the clicks on the page (Niel Patel)
    If you want to maximise lead opportunities, being at the top of Googles first page is a must.
  • Industry with the best average conversion rate for AdWords search ads: Insurance and Finance (7.19%) (Search Engine Land)
    Your line of business resonates with the users of Google Search. They are looking for help and advice and if you’re there to be found you can take advantage of this opportunity.

In addition to the research and statistics above, we also wanted to share with you some anecdotal results from some of our existing clients:

  • Our clients are generating leads for between $60 and $100 each.
    How much are you prepared to pay for a new a lead. I’d be prepared to guess that $60 to $100 is will within the realms of what you’re will to pay.  Even if you where only to convert a quarter of these leads your cost per conversion would only be $240 to $400 to acquire a new client. Now, compare that to what you can generate in upfront and ongoing fees and you’ll see that this is a very cost efficient way to generate new clients.
  • Businesses like your own have increased sales by $10,000+ per month using a carefully structured online advertising strategy.
    We have clients generating in excess of $10,000 per month in upfront revenue from clients generated by way of their Adwords campaigns. While leads can be generated fairly quickly, the sales cycle with dictate that it can take 2 to 3 months before you start to see returns, but once they start, they remain regular and strong so long as you continue to work your leads on an ongoing basis.

Summary

Having worked as an adviser and with advisers in a practice development capacity for a number of years I know that  generating new clients can be difficult. Having worked with Adwords for the past 5 years I’ve spent the last 6 months working with a select group of advisers to fine tune a strategy specifically designed for those involved in providing Financial, Insurance and Mortgage advice. The results thus far have been better than expected and we’re now looking to roll this solution out to help other advisers looking to explode growth within their own business.

There is a catch. To help ensure the effectiveness of this program for those that get involved, we can only work with one person per city, with each city being allocated on a first come first served basis. Smaller cities/rural areas will be allocated larger geographical areas to ensure sufficient volume is available to ensure the effectiveness of the strategy.

 

EXPLODE GROWTH IN YOUR BUSINESS

Find out more about our new Adwords strategy, specifically designed and managed for you to help you grow your business in a cost and time effective manner.